Sixth Annual Newport Beach Restaurant Week...Exclusive to Newport Beach Restaurants Only

Increasing your business -
That’s what you want - That’s what we’re doing

Dear Newport Beach Restaurateur,
On behalf of the Newport Beach Restaurant Association BID, the City of Newport Beach,
Visit Newport Beach, Inc., and the Newport Beach Chamber of Commerce, it is with
great enthusiasm that we present you with this exclusive invitation to participate in the
Sixth Annual Newport Beach Restaurant Week set for nine days and two weekends this
January 20th - 29th, 2012. The community will be invited to celebrate its love of food during our
annual culinary celebration, which will offer exclusive discounts and three-course, prix-fixe
gourmet menus prepared by your chef at a tiered price choice of $10, $15 or $20
lunch and $20, $30, or $40 for dinner.

The NBRA BID does all of the marketing to increase your sales

The Newport Beach Restaurant Week promotion is a unique opportunity to make an
invaluable, first-class impression to thousands. It includes an aggressive and tangible
marketing and public relations campaign valued at over $275,000; branding your restaurant
and the City of Newport Beach as Southern California’s premier dining destination.

Post Restaurant Week “Bounce Back” Promotion

All Newport Beach restaurants that participate will also have the opportunity to be part
of a citywide “Bounce Back” post promotion designed by the NBRA BID to generate
additional business for your establishment after restaurant week is over. Special 20%
off “Bounce Back” cards will be distributed to patrons during Newport Beach Restaurant
Week as a thank you and incentive to dine out again in Newport Beach soon! The “Bounce
Back” promotion will be valid for 20% off food orders at participating Restaurant Week
establishments only - valid January 30th - March 16th, 2012.

SIGN UP NOW TO SAVE $50...!

Take advantage of the Early Bird Special now. Sign up before October 31st, 2011 for
Newport Beach Restaurant Week to save $50 on your $350 “Buy In” processing fee.

Additional campaign information and sign up materials are enclosed. If you should have
any questions, please feel free to contact: Peggy Fort from CMC, Inc. at (949) 675-0501.
We look forward to seeing you at Restaurant Week!

Very Sincerely Yours,

Sheri Drewry
President
Newport Beach Restaurant Association BID

Peggy Fort
Marketing Consultant
Newport Beach Restaurant Association BID

Click Here For The Campaign Overview Information